JoJo Maman Bébé

JoJo Maman Bébé


Jo Jo Maman Bébé operate over 80 stores across the United Kingdom and are a Certified B Corp organisation (Better Corporations) who value people and the planet above profit, and shrive to work in an ethical and honest way. From an environmental perspective they have always focused on waste, whether this was down to a ‘waste not want not’ attitude when they launched the business, or because of the eco champions within their business.


Their objective was to improve recycling and resource management throughout the business and to provide better education and awareness for their staff. Blue Castle Group were instructed to review the waste at all of their sites and recommend improvements to enhance their environmental sustainability.

Our Approach

In order to understand the business requirements, desk top analysis and site audits were competed and a full review of the business’ current waste strategy was undertaken. Taking into consideration the client’s ethos and values, Blue Castle Group were able to put together a full tender, which included training opportunities.

Our Solution

To present a full tender to the client, outlining where immediate improvements could be made and a strategy for ongoing improvements across the business.

To deliver the CIWM WasteSmart course to all area managers, giving them the knowledge and ability to implement better waste strategies across their stores.

The WasteSmart course has provided the area managers with an understanding of waste as a resource and how waste can be prevented, they are now equipped with the knowledge to educate their own teams on sustainable resource use and completion of this course has enhanced the company’s  commitment to their B Corp accreditation.


“At JoJo we are very proud of our company ethos and BCorp accreditation. We are focused on using business as a force for good and this of course encompasses an environmental focus. The WasteSmart training was informative, interesting and extremely enlightening; a lot of ‘Wow, really?’ was heard throughout the session! The course has given all attendees an improved knowledge and focus going forward and this will be passed down to all areas of the business. We are looking forward to working with the Blue Castle Group and the positive changes this will bring.”

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